The Investigation To The Manufacturing Strategy Of L Harness Company Under Mass Customization Operation Mode

With the development of domestic economic,currently Chinese automotive industry is facing a rapid development and it remains the top worldwide automotive manufacturing and selling market for eight straight years.Currently the main manufacturing method in Chinese automotive market is mass production,which produces products with big amount and minor variant.Mass production mode can lead to scale effect,which can decrease the cost of automotive development and manufacturing.But the weakness for this mode leads to several issue as the growth of automotive industry: The manufacturing plan in mass production is determined by automotive company according to their market research,which may differ from the true need of vehicle consumer.So the traditional mass production mode can’t meet consumers’ personalized need,meanwhile it will lead to overproduction and inventory vehicle.To avoid this issue,mass customization,which combines the advantage of mass production and customization production,becomes the major automotive manufacturing and selling method.And base on this mode,the manufacturing and selling for personalized vehicle becomes reality.To automotive makers,implement mass customization in Chinese automotive market can solve the problem of inventory vehicle and increase its competence.Meanwhile,mass customization can meet the requirement of raising demand of consumer’s individuality and increase the flexibility to automotive sales.All these advantages can make the automotive maker a higher position in market competence and make the market more vivid.Since there is big difference between mass customization and mass production,automotive manufacturer and automotive supplier will face big revolution.Traditional manufacturing and design method can’t meet the requirement of mass customization,especially for the components which is deeply related with customer’s order.To meet the needs for new manufacturing mode,automotive suppliers need to revolute their existing process for design,manufacturing and supply chain management.Vehicle wiring harness is used to connect vehicle electrical system,which is directly linked with the option of vehicle electrical equipment.So under the mode of vehicle mass customization,vehicle wiring harness is directly linked with customer’s order.How to design and manufacture wiring harness in mass customization is a new challenge to the wiring harness supplier.The research target for this article is L wiring harness company: when facing the requirement from automotive company for mass customization supply,how they modify their process for design,supply chain and manufacturing method.After illustrate the definition and implement method for mass customization,this article explained the main problem of Chinese automotive industry and how mass customization will impact on Chinese automotive industry,which shows the feasibility to implement mass customization mode in Chinese automotive industry.Then we will discuss base on the example of L wire harness company to see how they revolute their existing process for design,supplier chain management and manufacturing to meet the requirement for manufacturing personalized vehicle from automotive maker.