The Research Of Implementation And Improvement Of Balanced Scorecard In Scaled Automotive Interiors Company

In today’s informationalized and globalized world,it becomes more and more important for a company to have the ability to manage its intangible assets which could help get long term value growth in such a competitive environment.The theory of balanced scorecard(BSC)and strategy map is a systematic framework to implement strategy and manage performance at the same time.It provides a way to link a company’s strategy and performance management together.BSC retains the traditional financial indicators to measure current business performance and adds certain lead-indicators to measure the future of the company,so that the company could avoid the weakness brought by the financial indicators only.Along with the rapid growth and further connection with global market,more and more Chinese company have realize the importance of strategy and performance management,which could lead their company to a long term value and competence growth.The BSC approach has been used to manage strategy and performance by those companies especially scaled company such as automotive industry,automotive interiors and so on.However,it often encounters problems,such as indicator definition,indicator delivery,evaluation,modification,etc.during the implementation of the balanced scorecard.This thesis chooses Shanghai Yanfeng Jinqiao Automotive Trim Systems Co.,Ltd.,an automotive interiors industry company,as a subject to investigate the implementation and improvement of BSC methods.First of all,we analyze the current situation of BSC implementation in the company and find out some problems.Then we give out the improvement program according to the theory of balanced scorecard and strategy map including drawing the strategy map and finding lead-indicators so on.And finally,we examine the management practice in the company to evaluate the process and theory.We hope this paper could provide Jinqiao company and other companies in automotive interiors industry some reference of their strategy and performance management.