Research On Marketing Strategy Of Automobile Cars Of BMW 5 Series In China

China is potentially the world’s largest growth market for automobile cars which have demonstrated a dramatic growth for so many years through the manufacturing,sales,importation,exportation,marketing and distribution of cars and automobile component parts.Request for manufactured cars in China is still accelerating at a remarkable rate through various automobile firms like BMW Brilliance Automotive ltd whose 5 series brand has reflects a classic mixture of moving dynamics and vehicle relaxation enhance by supreme and advanced technology.Therefore a study in this project indicates that the 5 series will always progress to present a concentrated rendition of BMW Brilliance Automotive ltd outstanding development competence in the growth and possessing the ability of maintaining premium car industry in China.BMW Brilliance(officially BMW Brilliance Automotive Ltd.)is an automobile production organization with headquartered in Shenyang,China and a 2003 partnership with BMW and Brilliance China Automotive Holdings Limited.Its primary responsibility is the manufacturing,movement,selling and marketing of BMW premium vehicles in Chinese mainland.BMW is the dominant producer of passenger’s cars and services like its 5 series in China and sustainably delivered premium knowledge with satisfactory brand and services,passionate associates and committed partners.This research work which is "Research on marketing strategy of automobile cars of BMW 5 series in China" is to examine and execute the marketing concept set up by BMW Brilliance Automotive ltd in the marketing of it 5 series in China.This research will also analyze and evaluate the relationship that exists among BMW and it’s Dealership towards 5 series through a proper delivery channels with a view of establishing a greater competitive company.It will also evaluate the marketing strategies(STP and Marketing Mix 4Ps Strategy)set up by BMW Brilliance Automotive ltd in becoming more productive towards customer demand and satisfaction.This research will put into service SWOT analysis to study and analyze how BMW Brilliance Automotive ltd differentiates it brand from other rival automakers towards developing sustainability in China automobile industry,and also make some recommendations which are helpful to BMW Brilliance Automotive ltd and China automotive industry.