Guanxian Pear Garden Cultural And Creative Product Design

In recent years,China ’s economy has continued to develop at a high speed,and people ’s quality of life has also been greatly improved.Values,consumption concepts,and life concepts have undergone great changes.With this,the living environment of China ’s traditional agriculture has changed.China has been a big agricultural country since ancient times.At present,the transformation of agriculture to the secondary and tertiary industries is developing rapidly,and a series of new concepts have emerged,such as "ecological agriculture" and "tourism and tourism agriculture".The market demand for agricultural products is more and more urgent,but at the same time,it is also facing many problems.Precise positioning of tourism agriculture and manufacturing of cultural and creative goods are one of the feasible ways to solve these problems.The design of cultural and creative products for agricultural products not only enables them to increase added value and increase economic income,but also to show cultural connotations and shape their images,and to better promote and sell agricultural products.This article analyzes and studies the likes of Guanxian Pear Garden,which is facing such a difficult situation.Guanxian Pear Garden has a long history,high-quality products,a certain regional influence,and a large volume,and it is subject to corporate management,especially in In recent years,Guanxian Pear Garden responded to the country’s call for "upgrading the industrial structure" and set out to develop tourism agriculture.Cultural and creative commodities,as an important part of tourism agriculture,have great significance for the development of Guanxian Pear Garden.This paper focuses on the market research of Pear Garden’s cultural and creative products in Guanxian County,digs,analyzes,and summarizes the history and value of Pear Garden in Chinese culture,formulates product design strategies,and conducts design practices.The general structure of this article is as follows: The first part is the preface,which mainly elaborates the research background,significance of the topic selection,and the status of domestic and foreign tourism agricultural cultural and creative product design.The first chapter investigates the potential market of cultural and creative products in Guanxian Pear Garden to find out possible directions and problems.The second chapter explores and explores the cultural connotation of Guanxian Pear to find cultural connotation for the design of cultural and creative products.In Chapter 3,the design of the cultural and creative products of Guanxian Pear Garden is planned,and the design requirements and practical methods are considered in many aspects.Chapter 4 is based on the analysis and planning mentioned above,combined with graduation design works for systematic display and discussion.