The Design Of Longxing Temple Cultural Creation Derivatives

At present,with the continuous improvement of the public consumption level,the cultural and creative industry,which has the strongest momentum as an emerging industry,is also developing rapidly at a speed that cannot be underestimated.Driven by a number of national policies and rapid economic development,the cultural and creative industry is being vigorously developed all over the country.Released in UNESCO world heritage site,nearly ninety percent of world heritage related to religion,in our country places of historic interest related to religious tourism destination is close to sixty percent,and how to according to the related theoretical guidance,in religious sites to create excellent wen gen derivatives is very important.Hebei zhengding longxing temple has the reputation of "the first district of the famous temples in the sea".After the founding of the People’s Republic of China,longxing temple became one of the first batch of key cultural relics under protection.Through literature analysis and field investigation,the existing cultural and creative derivatives in longxing temple are seriously homogenized,which cannot meet the needs of different consumers.This paper,by combing the existing cultural resources of longxing temple,deeply explores and expands the traditional culture and connotation of longxing temple,and finds out a more appropriate design method to highlight the regional characteristics of longxing temple and strengthen the visual image of longxing temple.In this paper,we study is not specific to how to design a wen gen derivatives,but the prosperity in the temple on the basis of unification of local characteristics and cultural connotation,the development of cultural connotation of derivatives and image organic combination,every article and derivatives between independent and contact each other,eventually be able to build a reasonable series,unique local characteristics,create brand image differentiation of wen gen derivatives.While improving the cultural image of longxing temple and developing its economic vitality,it also provides references for the construction of cultural and creative derivatives of other temples.