The Process Of Place Making To Place Attachment Driven By Photography Events

The improvement of place homogeneity,the loss of cultural characteristics and the weakening of place identity make it an important issue to study how to preserve or construct the unique placeness of geographic regions.In the context of globalization,exploring the construction and development of unique place meanings and the subsequent impact is an inevitable requirement in the field of place research.Xiapu is located in Ningde City,Fujian Province.With the promotion of photography events,it gradually obtained the place branding of "Tidal Flat Photography Holy Land",making the photography destination a new place attribute of Xiapu.Xiapu explored and constructed the unique placeness of the tidal flat photography destination through the way of place making,at the same time,the tourists who came to Xiapu gained place identity.Therefore,the purpose of this article is to explore how the host Xiapu can build a place driven by photography events,and how tourists can attach to Xiapu through the palce making of host.First of all,this paper analyzes the place making process,representation and the mechanism through field research and semi-structured interviews.In the part of the process of place making,this article divides place making process into origin stage and a development stage.It aims to summarize the origin and development status of Xiapu’s photography destination.In the part of the representation of place making,this article divides the mechanism into three aspects: physical setting,social setting and managerial setting.The physical aspect mainly includes native physical conditions and man-made physical conditions;the social setting aspect mainly includes the photography events social environment atmosphere formed by tourists and the social setting organization of photography events coordinated by the photography guide;The three parties collaborated with each other to jointly complete the supply of Xiapu’s photography events,and making place in the form of photography events.In the mechanism part,this article mainly divides Xiapu place making into the bottom-up place-making in the early stage and the bidirectional place making in the later stage,and analyzes the purpose,driven subject and form of place making in the two stages.The bottom-up place-making in the early stage is mainly for the purpose of art creation,driven by local residents,and the main form of place making is photo and personal events of photographers;the bidirectional place making in the later period is mainly for the purpose of tourism development and official as a main driving force for cooperation,the large-scale organized photography events as the main form of place making.Secondly,this article discusses the formation process of tourist place attachment based on the place making of the host photography events through the methods of field research and semi-structured interviews.Part of the process of formation of tourist place attachment,this article mainly divides it into the origin stage and the destination stage.In the origin stage,tourists gain a sense of place through the host spiritual place making in social media,word-of-mouth effect,etc.,thereby forming a remote place attachment.The place attachment at this stage is mainly individual-cognitive-social;At the destination stage,tourists participate in photography events to produce interactions with place,thereby forming close place attachment,the place attachments at this stage are complete three-dimension places attachment,that is,person-psychological process-place.Finally,this paper uses questionnaire survey and partial least squares method to explore the impact mechanism of tourist photography event experience on place attachment at the destination stage.211 valid questionnaires were processed through Smart PLS 3.0 software.Among them,from the direct impact structural model,affective engagement,art engagement,and cognitive engagement all have a direct positive effect on place identity;art participation and cognitive engagement have a direct positive effect on place dependence.It can be seen from the indirect influence structural model that affective engagement,cognitive engagement,and physical engagement can use art engagement and place dependence as mediators to have an indirect impact on place identity.It can be seen that the host Xiapu obtains the place attribute of the photography destination through place making,and the place making driven by the photography events can enable tourists attach to the place through participating in photography events.The process of place making to place attachment driven by photography events in Xiapu is a good example of constructing placeness and obtaining place identity under the background of globalization,at the same time,the combination of place making of the host side and the place attachment of the tourist side can open a new perspective for future related research.