| The main content of this paper is based on the "Taking the National Center for the Performing Arts as an example" of the cultural and creative product design strategy research thinking.This paper mainly analyzes the emergence and development of the concept of cultural and creative products,the current situation of cultural and creative products,the deficiencies of cultural and creative products and the future development direction.With the development of economy,people all hope to show their uniqueness through different art products,and the common cultural and creative product design in the market is increasingly difficult to meet the needs of the public.The National Centre for the Performing Arts(NCPA)is of great significance,so the NCPA is the main representative of cultural and creative products in the field of literature and art.Cultural and creative products in the field of literature and art are different from those in the field of museum,with different categories,forms and meanings.The cultural and creative product design of the National Center for the Performing Arts(NCPA)is mainly based on the localization of famous operas after original creation,with Chinese style.Blind box is regarded as a derivative of the cultural and creative way,and the combination of opera and cultural and creative means also enables more people to fall in love with opera performance.In the near future,the National Center for the Performing Arts will certainly promote the development of national culture and arts,so that cultural exchange with foreign countries will stand at a higher starting point.Through analysis and study of this article,not only hopes to literature and art are combined with the utility of the product,improve the efficiency gains,can improve more artsy and vacancy,will face with the dot,reflect the diversity of culture and cultural transmission,and discussed the form of a document in the product development and future sustainability,system development. |