Research On The Design Concept Of Tourism Cultural Creation Products Based On The Theme Of Sanjin Culture

Nowadays,with the rapid development of economy and the prosperity of people's living standard,it has become a choice for many people to live and entertain.Tourism has become a "black horse" in China's economic development,and it is proving to us that it will become the largest and most powerful industry in the economy with its own momentum of development.From national to local governments at all levels in recent years,finely crafted tourism promotion,belonging to the region's famous attractions and features in film and television language,hope to be able to catch the attention of consumers.The competition of tourism industry enters into the heat stage.The hustle and bustle of various tourist attractions in China is a testament to how keen consumers are to travel.At present,the scenic spots of income mainly concentrated in the eating,living,transportation,tickets and other links,as products can represent the characteristics of the scenic spot tourism often because there is no well reflect the regional cultural features,or the low level of creative design,homogeneity phenomenon is serious,and could not enter the eye of the consumers.We need to reflect on the shortcomings of local tourism products,solve existing problems,and make joint efforts to design products with distinctive features,commemorative and high-quality tourism products.This study aims to find has a reference value based on SanJin culture under the theme of tourism product design principle and design method of doing so will help designers to understand local culture under the premise of tourism product design research.Paper first analyzes SanJin tourism present situation of product design,find out the advantages and disadvantages,and then summarized the features and functions of tourism products,available characteristic resources in SanJin regional culture is also for this paper.Then,based on the characteristics of visual perception and design principles and direction of design,this paper discusses the application elements of the design of tourism products with San Jin cultural characteristics.Finally,this paper presents an example of innovative design of tourism products in the SanJin dynasty,and it is proved that the design principles and methods proposed by the author have certain rationality and operability.At the moment of rapid economic development and the globalization of information,we still hope that the design of tourism products in the future will not lose its cultural connotation.