The Research On Information Strategy Of SC Airlines

Over the past decade,thanks to the rapid development of the Internet,the global information industry has undergone rapid changes.All walks of life have realized the importance of information technology,and the ensuing Enterprises attach great importance to informatization and digitalization.Enterprises develop and enhance its core competitiveness with the help of the Internet and informatization,which has become an extremely important part of the development strategies of various enterprises.Civil aviation is at the intersection of transportation and service industries,especially domestic civil aviation industry.In addition to transportation and services in a broad sense,it is necessary to adjust the overall strategic layout in accordance with China’s national conditions.Therefore,in addition to relying on primitive means,this new industry needs to find breakthrough points for this industry feature that is heavy on safety,difficult to operate,and broad in service.In the last five years,especially after entering 2019,due to various external factors such as Sino-US trade frictions and Boeing 737MAX issues,costs have increased significantly,and competition pressures in the industry have risen sharply.How to review the situation and adjust the development strategy in time has undoubtedly drawn question marks for various aviation companies.This article takes the only local aviation brand in a province as the research object,and analyzes its informatization internal and external environment to study its informatization development strategy.The research includes the analysis of the external environment of the macro environment and the industry environment and the analysis of the internal environment of the status quo of information development,resources and capabilities.Through the consistency model(SAM)of the matching relationship between business strategy and informatization strategy,on the basis of clarifying the company’s overall development strategy,an integrated,innovative and digital enterprise informatization development strategy can be formed to match it,and a set The complete closed-loop IT architecture implementation measures are specifically implemented in IT governance,top-level design,e-commerce and integrated platform construction,infrastructure optimization,innovative technology applications,and data governance.And the formation of supporting measures to support it,from the system,organization,manpower,outsourcing and data and other specific levels to ensure the smooth implementation of the entire information strategy.In the context of the late start of informatization construction in the domestic civil aviation industry,most aviation companies have not formed a certain method in informatization strategic planning,and the planning form is more casual and blind.The formulation and research analysis of its informatization strategy has formed a relatively innovative informatization planning method and method,which can provide some reference and reference for other enterprises in the industry from the point and the face.