| The electric power industry is an important foundation for the development of our national economy and plays a very important role in promoting the economic development and social stability of our country.Especially in the form of coal-fired power generation,the traditional power generation has played an irreplaceable supporting role for a long time before.However,with the acceleration of our industrialization process and the increasing demand for energy,the pressure of ecological environment is increasingly prominent,and the Green energy transformation is extremely urgent.On December 12,2015,many countries,including China,adopted the climate change agreement at the climate change conference in Paris which is named Paris Agreement.According to the Paris Agreement,China will reach the peak of carbon emissions by 2030,and increase the proportion of non fossil energy in primary energy consumption by 20%before 2030.That means the Green energy transformation is imperative.State Power Investment Group Co.,Ltd.Shandong Company(hereinafter referred to as "state power investment Shandong company")was established during this period,as a provincial regional company of State Power Investment Group Co.,Ltd.(hereinafter referred to as "state power investment group"),one of the five major power generation groups,influenced by national and industrial energy policies and the power market structure of Shandong province,at the beginning of its establishment in 2016,the company made great efforts to develop clean energy such as wind power and solar power.After a three-year initial period,the company’s clean energy assets gradually increased and its profits kept growing,among which wind power gradually developed into an important business and profit support for the company.However,with the increasingly complex new energy market environment and increasingly fierce competition,how to continue the steady and sustainable development of the company’s wind power business in the next step has become an important issue for the company to think about and urgently need to be solved.This paper takes state power investment Shandong company as the research object,after briefly describing the relevant theories of strategic management,it combined with the wind power development basic situation and current situation of state power investment Shandong company.Through PEST model and Porter’s five forces model,the macro environment of wind power development of the company and the competitive environment of Shandong electric power industry are analyzed,opportunities and threats are identified,the relevant External factor evaluation matrix are constructed.The company’s wind power capabilities and resources are analyzed through Value Chain Model,strengths and weaknesses are identified,the relevant Internal factor evaluation matrix are constructed.Then,SWOT analysis matrix is used to select and establish the wind power development strategy of the company,and the next few years are defined.The company wind power development strategy is "Growth Strategies"(S-O),that is following industry development,using good political,economic and technology environment,to deepening study market and speed up project construction and improving the quality of assets,form the company’s core competitiveness,promote company development.And work out effective strategic implementation plan and safeguard measures according to the development strategy.Finally,the conclusion and prospect are put forward,so as to provide certain reference value for the rapid and sustainable development of state power investment Shandong company in the future. |
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