Digital Product Development And Research Of Suzhou Taohuawu Wood Engraving Picture From The Perspective Of Experience Economy

At present,we are in the stage of development of experience economy,which is the fourth economic growth point after agriculture,industry and service industry.It has changed the mode of production of enterprises,affected the way people consume,and stressed the need to create an unforgettable experience for consumers.In the environment of experience economy,various industries are exploring a unique road of experience economy.Suzhou Taohuawu Wood Engraving Picture,as one of the first batch of national intangible cultural heritage,contains the ingenious wisdom of Chinese folk craftsmanship and is of great artistic value.However,with the development of information society,Taohuawu Wood Engraving Pictures are gradually forgotten,resulting in worrying living conditions.Fortunately,in recent years,the state has been promoting the digital protection and development of intangible cultural heritage,which has brought new opportunities for the protection of Suzhou Taohuawu Wood Engraving Picture.This paper takes the digital product development and research of Suzhou Taohuawu Wood Engraving Picture from the perspective of experience economy as the theme,and studies it from three aspects.First,from the perspective of art root from the perspective of history,folklore,sociology,psychology,aesthetics and other dimensions to study the history,color,patterns,craftsmanship,folklore and other contents of Taohuawu Wood Engraving Picture,which laid the foundation for the development of the subject.Second,from the perspective of social and economic form,this paper discusses the current development model of Taohuawu Wood Engraving Picture,organically combines the theme design method of experience economy with the digital development of non-legacy,and finally puts forward the theoretical model of sustainable economic development.Third,from the perspective of practice,standing on the stand of protection,through digital means to combine the Taohuawu Wood Engraving Picture with the needs of the times,to design an APP and a DIY product with the creative experience of Taohuawu Wood Engraving Picture as the theme.This practice,combined with online digital content and offline DIY manual experience,shows the creation techniques,technological characteristics,historical background and other invisible factors of Taohuawu Wood Engraving Picture,which breaks through the limitations of space.Guide users to "appreciate-understand-create" three levels of activities,in order to obtain a memorable non-legacy experience.This product not only provides an effective way for the dissemination and continuation of Taohuawu Wood Engraving Picture,but also provides a reference for the protection and dissemination of other similar intangible cultural heritages in China.