On The Redesign Of Liangzhu Culture Artifacts Based On Perceptual Imagery

With the accelerated development of China’s economic industry from traditional industry to cultural and creative industry,the regional cultural imagery embedded in products has become a key link to spread regional culture,and even one of the key factors to improve the competitiveness of products and promote regional economic development.The active development of cultural and creative products with Chinese traditional cultural connotation is of great significance to enhance the level of social civilization and national soft power,as well as to strengthen the cultural characteristics and international market competitiveness of China’s industrial products.Liangzhu cultural artifacts embody the glorious material and spiritual civilization of ancient China,and it is of positive significance to explore the redesign of Liangzhu cultural artifacts with the theory of perceptual imagery to promote the excellent Chinese culture and facilitate the development of China’s cultural and creative industries.The feasibility of redesigning Liangzhu cultural artifacts from the perspective of perceptual imagery theory is determined through the elaboration of the research method,characteristics and role of perceptual imagery,as well as the analysis of the cultural connotation,types and characteristics of Liangzhu cultural artifacts.Through the analysis of the design elements of Liangzhu cultural artifacts,the selection of perceptual imagery samples,the collection and screening of perceptual adjective vocabulary,the qualitative and quantitative study of perceptual imagery,and the analysis of the corresponding experimental results combined with the mental imagery questionnaire and statistics,the perceptual imagery bias of people toward Liangzhu cultural artifacts is summarized.The process of redesigning Liangzhu culture artifacts based on perceptual imagery is thus clarified.Based on the theory of perceptual imagery and the contemporary requirements of cultural and creative product design,it is emphasized that the redesign of Liangzhu cultural artifacts should follow the design principles of combining culture and practicality,and combining modernity and innovation.Through the analysis of the design elements of Liangzhu cultural artifacts,design methods such as the extraction of stylistic imagery,the extraction of functional imagery,and the extraction of pattern imagery have been proposed.If we can focus on the research and analysis of the perceptual imagery brought by Liangzhu cultural artifacts and then redesign Liangzhu cultural relics with this as the entry point,we can effectively promote the integration of Liangzhu artifact culture and modern product design and enhance the cultural connotation of modern products.