Research On Power Marketing Strategy Of JL Power Supply Company Under The Situation Of New Power Reform

With the several opinions on further deepening the reform of electric power system enacted,electricity reform been facilitated,which makes the power market competition has become increasingly obvious,the electric power enterprise substantial changes have taken place in the role of the market,the market gradually by the seller to a buyer’s market,therefore,study to explore a new system of electric power marketing strategy is particularly important.Due to maintain for a long time in electricity market monopoly market form,there is a certain inherent thinking,in the face of increasingly change of exterior market and the fierce competition environment,the electric power enterprise need to change the original marketing thinking,adjust the marketing strategy,develop the new way of marketing services,multi-dimensional market competitiveness,occupy a larger market share.Changes in electric power market based on the new electric change as the background,fully analyzing the electricity market environment,to master all the advantages and disadvantages of the enterprise,and brings to the electric power enterprise’s market competitiveness,relying on domestic and foreign research present situation,to JL power supply company as the research object,research and development status of the company’s company profile,a thorough understanding of marketing service organization structure,management system and marketing methods of deficiencies and disadvantages.Analyze the macro environment and micro environment of JL Power Supply Company by using PEST analysis and SWOT analysis tools,and analyze the enterprise’s own strengths,weaknesses,opportunities and threats.On JL electric power supply company of electric power marketing segmentation,establish the target market,positioning marketing target market,establish a "customer oriented" marketing mechanism,actively explore the power user’s service demand,continuously grope for the development direction of marketing services,to customers to take effective strategy of differentiation,customized service,continuously improve its service level,realize the market transition.Power marketing is a key link to occupy the market,but also for the enterprise to improve the quality and efficiency of the important guarantee,this paper from the JL power supply company marketing status quo,on the basis of 4CS theory,for the JL power supply company to develop four aspects of marketing strategy,one is to enrich the form of products to meet customer needs;Two is to adjust the electricity price strategy,reduce customer costs;Third,optimize electricity service to improve customer convenience;Fourth,to expand multiple channels and strengthen customer communication.And from three perspectives of organization and system guarantee,capital and manpower guarantee,information and technology guarantee,put forward the power marketing strategy implementation guarantee measures suitable for JL power supply company,in order to enhance the marketing level of JL power supply company,improve the competitiveness of the industry,and promote the rapid development of JL power supply company.