Research On Service Marketing Strategy Of LNP Power Company

In economic development,electricity comes first,and electricity is an important pillar of national economic development.Since the reform and opening up,my country’s economy has developed rapidly,and electricity consumption has continued to rise.As of 2019,my country’s electricity consumption has exceeded 700 million kilowatt-hours,and the per capita electricity consumption has reached 5,000 kilowatt-hours,and the scale of electricity consumption will continue to expand.In order to ensure the high-quality transmission of electric energy,the power operation and maintenance service custody industry has emerged,and the market prospect is immeasurable.LNP is a specialized company led by power supply entrusted services.In the early stage of power system reform,LNP quickly seized the market and expanded its scale.However,with the gradual expansion of the power operation and maintenance market,competition in the power operation and maintenance market has become increasingly fierce.In the past five years,LNP has lost two projects with the largest turnover.It can be seen that the company’s existing service model and marketing strategy can no longer meet the needs of market development,and it is necessary to formulate an effective service marketing strategy.This article mainly analyzes the problems existing in the service marketing of LNP power company and formulates corresponding marketing strategies.Firstly,collect company information and industry-related materials,use PEST analysis,SWOT analysis,STP analysis and 7P marketing theory related knowledge to analyze the operation and maintenance characteristics of LNP company itself and the analysis of the market,and find that the company has several problems:(1)Product sales The form is single;(2)There is no standardized pricing standard;(3)The lack of promotion means;(4)The quality of personnel is uneven;(5)The efficiency of the service process is low;(6)The level of visual management is low.After that,corresponding strategies were formulated in terms of product,pricing,promotion,channels,personnel,process management and tangible display:a service product portfolio strategy and a service product differentiation strategy were formulated;a differentiation and combination pricing strategy was formulated to determine Developed different pricing standards for customers with different needs;formulated a variety of promotional methods such as personnel promotion,the Internet,and exhibitions;proposed a new development strategy for the establishment of an intelligent power operation and maintenance service platform and a marketing strategy to enhance the awareness of personnel service marketing;formulated Visualized management process and system control mode for daily operation and maintenance.Finally,safeguard measures have been taken in terms of talents,technology,organization,and service evaluation mechanism.