Study On The Design And Application Of Manchu Cultural Elements In Cultural Travel Products

Manchu is a nation which has a long history and profound cultural heritage,and it also has the soil to develop Manchu culture,we can combined with the cultural elements of Manchu characteristics and introduce the Manchu historical connotation culture under the relevant policies introduced by the state,so that we can inherit and secondary develop the Manchu heritage culture,the Manchu cultural tourism industry can be vigorously developed.This project based on the design of Manchu cultural elements tourism products,we also considered human factors in the design,so the products were not only closely related to people’s daily life and aimed to meet the product experience,but also Manchu culture through the form of products was in the vision of the public,it improved the value of local tourism,and enhanced the influence of national culture as well.During the process of subject research,we reviewed the development process of Manchu culture and extracted the elements of Manchu designed culture.In addition,we visited the Manchu cultural base and investigated the target consumer groups,we also determined the design and positioning of Manchu cultural tourism products,in this way we finished the aspects of functional experience,personalized innovation,modeling combination,and material application and other design methods through refining,deconstruction,innovation and reorganization.Finally,tourism creative products were formed with Manchu cultural connotation and characteristics and Manchu chopstick cages.We can realize the organic combination of Manchu cultural elements and tourism products in shape,materials and expression through the combination of theory and practice in this project.We can excavate the Manchu cultural resources effectively and communicate the national cultural value through modern art design method,both the national cultural and the unique value of its products can be fully reflected in the tourism market,and it can provide more reference for the future development of cultural tourism products.