Research On Design & Application Of Cultural & Creative Products Based On Cultural Elements Of Local Pu Opera

The Pu Opera,also known as Puzhou Bangzi,is a traditional drama in Jinnan area of Shanxi Province and was listed as one of the national intangible cultural heritage in 2006.This paper explores the combination of Pu Opera and cultural&creative products.First of all,the background culture of Jinnan Pu Opera is investigated and analyzed.Secondly,it explores the characteristics of Pu Opera in Jinnan,and refines the cultural elements of Pu Opera,such as facial makeup,costumes,props etc.Furthermore,it explores the creative cultural design of Jinnan Pu Opera.Finally,the paper explores the relationship between Pu Opera and cultural&creative products,and applies modern design concepts to provide support for the cultural&creative design of Pu Opera,an intangible cultural heritageBased on the analysis of the audience and the market,the research focuses on the spread of Pu Opera culture in diversified ways and the attractiveness of the consumer groups.The 2D design,expression package design,script illustration design and series derivative design are completed with the role of Pu Opera as the main body,and cultural pattern design is the auxiliary extension one.To form a good circulation system for the spread of Pu Opera culture which can be effectively protected while integrating into today's life,so that people can know and understand Jinnan Pu Opera in a more diversified ways,and improve the cultural image of Jinnan Pu Opera.