Research On Development Strategy For Sanyou Auto Parts Company

The automobile industry not only reflects the country’s economic prosperity,but also reflects the national level of scientific and technological development and industrial manufacturing capacity.It has become one of the most important pillar industries representing the country’s comprehensive industrial capacity and plays a pivotal role in the national economy.Behind the car industry is equipment manufacturing,base material,processing technology,man-machine engineering,energy,steel,and many other industries,and extend to the insurance,maintenance,transportation,infrastructure construction and other fields,and play a role the representative of the modern enterprise management application,formed a huge industrial chain upstream and downstream,to our economic power has strong drive and support role,has been by the country attaches great importance to pay close attention to and the vast number of consumers.China’s economy has entered a new stage of "double cycle" development.As the leading and pillar industry of economic growth,the environment and pattern of China’s automobile industry are also undergoing major changes.From the perspective of technological development,the industry generally believes that the new energy vehicles represented by pure electric power will gradually replace the traditional fuel vehicles,and the automobile manufacturing industry has ushered in a new era full of opportunities and challenges,and a vigorous development.With its unique huge market and sustained and rapid economic growth,China has long been the world’s No.1 in automobile production and sales.Domestic automobile industry through technology transfer,industrial cluster,independent innovation,system construction,and investment in mergers and acquisitions,etc.,has accumulated certain experience,laid the industrial foundation,has the condition of rapid development,our country to transition from "auto huge market" into "auto power",must through technology innovation,product promotion and industrial integration to enhance the core competitiveness of China’s automobile industry.By taking advantage of the cluster advantages formed by the traditional automobile manufacturing industry,it takes advantage of the opportunity to complete the goal of transition from fuel vehicles to new energy vehicles.It has become a new driving force leading the transformation and upgrading of the automobile manufacturing industry and created a historical opportunity period for the traditional automobile parts manufacturing enterprises.Based on the traditional auto parts manufacturing enterprise in the face of the industry development opportunities coming to transformation and upgrading,continue to enhance the competitiveness of enterprises in the same industry,make the company the demand of stable operation and sustainable development as the guidance,the Sanyou auto parts company development strategy as the research object,the development strategy of the company to do more clear with making the comb.To search for companies in the actual causes of problems in the process of operation,combined with the internal and external business environment,analysing the advantages and disadvantages of organization,strategic and operational management of relevant strategic management theory and analysis method,correction and make the company’s strategic direction and goal,through product development strategy,market development strategy,talent strategy,informationization strategy and so on concrete implementation path,achieve the reverse type development strategy of the enterprise.Finally,in order to ensure the smooth implementation of the company’s development strategy and achieve final results,specific measures and suggestions are given from the aspects of decision support,technology research and development,human resources,risk prevention and control.