Research On The Improvement Of Profitability Of M Medical Device Company Based On The Perspective Of R&D Investment

"Innovation" has long been a common topic.In recent years,as national high-end technology companies have been continuously suppressed and squeezed out by foreign forces,insisting on independent innovation has become a national force that penetrates all walks of life in the motherland.As an important subject to achieve this goal,high-tech enterprises have become the target of national support to promote the innovation and development of the national economy.The innovation capability of high-tech enterprises is based on research and development,which is also the key to improving the core competitiveness of high-tech enterprises.Especially as a medical enterprise related to the national economy and people’s livelihood,R&D investment is particularly important and meaningful.Since the outbreak of the epidemic,the entire medical industry,including medical device companies,has received unprecedented attention.The medical device industry is generally inferior to the pharmaceutical industry in terms of R&D investment and profitability.Based on this background,this article selects Company M to discuss the improvement of its profitability from the perspective of R&D investment.This article combs the relationship between R&D investment and profitability and finds that there are still many such studies,and the mainstream views in the existing literature summarize the relationship between the two into three categories: positive correlation,negative correlation and irrelevance.Based on the literature review and concept definition,the third part of this article selects the data of 45 medical device listed companies from 2017 to 2019,and conducts a simple mathematical statistical analysis to explore the relevance and influence mechanism of the industry.Among them,R&D investment is measured by two indicators: the proportion of R&D capital investment and the proportion of R&D personnel investment;the profitability is measured by the return on net assets,the return on total assets and the operating profit rate from the three perspectives of capital,assets and operations.The current status of the industry is analyzed by descriptive statistics.The correlation analysis found that R&D investment has a lagging effect on profitability promotion,and the lagging effects of the two indicators are different.This summarizes the effect of R&D investment in improving profitability.mechanism.The fourth part of the article is a case analysis.Selecting company M’s financial and R&D data from 2016 to 2019,through the interpretation of the company’s R&D investment index and financial index,it is found that the company’s R&D investment in improving corporate profitability is insufficient,and according to This puts forward suggestions to improve R&D investment and increase profitability.The innovation of this article is to focus the research object on a certain industry or even implement specific enterprises,and discuss the improvement of corporate profitability from the perspective of R&D investment.The research conclusions are expected to enable corporate managers to better understand the efficiency of R&D investment and the effect of innovation output,and at the same time provide certain basis and experience for corporate technological innovation activities,which will have a positive effect on the future R&D investment of M company to promote corporate profitability.Certain guiding significance.