Research And Planning Of Brand Image Design Based On Fashion Culture

Under the background of globalization,innovative design has been practiced repeatedly in all walks of life and given new connotations,Especially in the context of the development of cultural and creative industries,the research on integrating fashion elements into innovative design of corporate brand image also brings new challenges and opportunities.This paper focuses on the brand design of enterprises and the application of new media platform,which helps enterprises to carry out brand communication in an orderly way in the face of complex and diverse new environment.This paper studies the brand image design and the launch and application of new media platform,and tries to further enhance its corporate image and product value with the help of new communication carriers,hoping to attract more consumers’ attention.The new era with brand visual image design as its development focus is coming,Enterprises should connect with new media as soon as possible to build their brand and make clear the company’s development direction,In this way,what kind of brand visual image system should be created and the brand image that attracts consumers becomes the key to enterprise propaganda.Based on the actual situation of brand design development,this paper deeply analyzes how to solve problems in the household industry from brand image design according to literature and data,and further analyzes and explores the principles and ways of designing the brand visual image of enterprises.Learn the application methods and characteristics of fashion culture in the home brand industry,combine with the home brand of dearland,summarize and extract the fashion elements used in the design of different home products,and combine the original brand image design with the new communication mode to apply it in upgrading the brand image design.Carry out publicity and promotion on the new media platform in the form of event planning,display the upgraded brand image with the new media platform as the main body in the event,solve the problem of weakening the brand image,enhance the customer attraction,and provide new marketing strategies for dearland while increasing the revenue.Help dearland better consolidate the current market,accelerate its integration into emerging markets,accelerate enterprises to grasp the pulse of the market,and create favorable conditions for the promotion and construction of home furnishing enterprises under the background of brand era.