Creative Bookstore Image Design

Corporate image (CI) design is a brand and culture as standard, with the aesthetic and form as the basis, to disseminate the oriented comprehensive discipline, CI is in order to adapt to the society increasingly fierce market competition and development of enterprises, in order to solve the contradiction and emerge as the times require design. It can embody a concentrated reflection of enterprise culture and its core brand values, and it mainly includes the concept of enterprise recognition system MI, enterprise behavior identity system and visual identification system VI and BI. MI is the core of the CI system and the original power and it represents the spirit of enterprise, refining the core value of enterprise, reflecting the business strategy and business creed, deciding the enterprise character. BI define the perfect business philosophy as the core. VI represent by graphical form of CI, VI is the most effective means of expressing the enterprise basic spirit and the differences of it.This paper begins with the creative bookstore image design concept, through to the consumer market research,and identify creative bookstore business philosophy, management mode and market positioning, the overall wraparound design bookstore brand image, and through the mutual coordination of space design, personalized image design bookstore. The paper focuses on the bookstore visual identification system VI, in which operate under the guidance of the concept, using graphic design and space design techniques such as the bookstore’s inherent quality and market positioning of visualization, visualization, uphold humanistic, creative, artistic, spiritual, and the other to distinguish the bookstore marked industry characteristic and other characteristics, to ensure that the market of independent and irreplaceable, to create their own brand image. The paper combines case-depth analysis of the creative bookstore on the importance of people’s lives and the role in promoting cultural and creative industries, and its image design also played a positive role in the development of creative bookstore banner allowed to gradually known as a fashion culture.