Research On Rural Tourism Development Based On Water Culture

In the context of China’s rapid economic development,tourism has gradually grown into a pillar industry of national economic growth due to its strong industrial relevance and great role in stimulating domestic demand.Developing rural tourism to promote high-quality development of the national economy is an important means for the tourism industry to actively implement the rural revitalization strategy and achieve the goal of overall poverty alleviation.The development of rural tourism can not only optimize the existing industrial structure in rural areas,improve the modern agricultural economic system,but also promote the rural infrastructure construction,improve the economic benefits of agricultural products,so as to make the rural living environment more beautiful,farmers’ life more prosperous.At the same time,the development of rural tourism can better meet people’s pursuit of a better life,provide more distinctive and potential rural tourism destinations for tourists on the tourism supply side,and accelerate the integration of "agriculture" and "tourism".This paper takes Chinese traditional water culture as the core point of entry,elaborates the connotation,function and development value of water culture,and takes Xiaogou Village of Xiangyang as a case to carry out an empirical study on rural tourism development.Through the literature review and analysis of the concept of rural tourism at home and abroad,rural tourism development of the general mode of research,and then through empirical analysis in Xiangyang Xiaogou Village feasibility verification.Through the combination of theory and practice,the main contents of rural tourism development are summarized as follows:rural tourism theme positioning,development of agricultural experience activities,development of characteristic homestay,development of tourism commodities,and development of rural characteristic landscape.On the basis of analyzing the connotation and value of water culture,it is pointed out that water culture is mainly composed of five main elements:artistic conception beauty,production function,life function,protection,development and utilization of water,and education function.Again to rural tourism development content and explore the correlation between the water culture,construct the rural tourism development model based on water culture,the concrete content includes:on the basis of the artistic conception of water for rural tourism theme positioning,according to the features of the hydrophilic experience farming project development experience,from the production way of life of people and water in harmony to realize the development of home stay facility,starting from the conservation and utilization of water resources for the development of tourism commodities,relying on water characteristics of the feelings and the education function of the development of landscape.At the end of the paper,the tourism development of Xiaogou Village in Xiangyang is taken as an example to demonstrate the feasibility of rural tourism development guided by water culture.By using the established correlation model,this paper develops and designs the rural tourism projects and tourism products of Xiaogou Village.The main contents are as follows:excavating the colorful culture of Xiaogou Village as the core of "water culture",and positioning the theme of rural tourism of Xiaogou Village as "the fragrant brook with clear spring and the spirit of water";According to the distribution characteristics of water culture resources in Xiaogou village and the flexible characteristics of water,combined with the rural tourism development mode,the agricultural experience project development is carried out.Combined with the characteristics of forest village surrounded by mountains and water in Xiaogou Village,the development of characteristic homestay;On the basis of the protection and utilization of water resources in Xiaogou Village,tourism commodity development is carried out,and the feelings and educational functions of water in Xiaogou Village are fully excavated to complement each other with characteristic rural landscape.Achieve more comprehensive poverty alleviation works,swallow the village board is top priority,in the rural tourism development under the situation of "all",this article hopes to explore a new way of thinking of the rural tourism development,especially in combination with the specific traditional culture elements of water,for rural tourism sustainable development and implementation of project feasibility provide certain help.