| In order to have a foothold in the increasingly fierce global competition,the strong must constantly break the tradition and pursue innovation.2020 is an amazing year.The sudden outbreak of the epidemic has broken the traditional peace.Under such impact,the new sales model has rushed into people’s vision,and all ways of life are facing new opportunities as well as challenges.With the continuous expansion of investment in online operation,the live + X mode has gradually gained popularity.In this context,enterprises have to re-examine their financial situation,evaluate their performance reasonably and effectively,find problems and take measures to deal with the sudden crisis,which is also the purpose of this paper.This paper uses the method of literature analysis to carry out the research,and uses the method of comparative analysis and the combination of qualitative and quantitative methods,taking Midea as the research object.We chose the financial data from 2016 to 2019.Firstly,this paper based on the basic financial data to find out the problems that may exist in the operation process of the company.Then,on the basis of profitability,operation ability,debt paying ability and development ability to evaluate the financial performance.Finally,16 financial indexes are subdivided and selected.Then construct the financial performance evaluation system on the base of the theory of efficacy coefficient method.In addition,calculate and analyze its financial performance,especially focus on the impact of live factors.Deepen the understanding of the impact of various indicators on the financial performance of Midea.We find that there are still some problems under the better book data of Midea,such as poor cost control,improper inventory management,high debt pressure and resource allocation to be optimized.Finally,this paper puts forward some suggestions to improve its financial performance,and broadens the perspective to optimize and improve the financial performance of e-commerce enterprises. |
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