Study On The Influence Factors Of Purchasing Intention Of Battery Electric Vehicles In Beijing

With the deteriorating ecological environment,most countries including China are advocating a low-carbon economy and green consumption,in this case,battery electric vehicles are widely regarded as environmentally-friendly travel tools.In view of the influence factors and promotion methods of battery electric vehicle purchasing behavior,many researches have been carried out on the performance,body structure,interior,etc.There are few investigations concerning the political and psychological levels and most of them use regression method to analyze the net effect of individual factor and found the most influential factor in purchase intention.However,the purchasing decision is a complex behavior involving consumer psychology,the net effect study may ignore some factors whose net influence is small but will have a profound affect when being combined,and some consumers may buy BEVs for these reasons.The political and consumer psychological influence factors are investigated in the paper,including the policy economic incentives,policy support and advocacy,infrastructure construction as well as the variables of traditional purchasing intention including environmental awareness and consumer psychology.With the help of fs QCA(Fuzzy Set Qualitative Comparative Analysis)under the background of complexity theory and regression analysis of SEM,the data obtained from the questionnaire surveys are analyzed.SPSS,AMOS and fs QCA are selected to explore whether the influence of the same factors on the potential consumption in Beijing under the different methods are the same on purchase intention of BEV,so as to provide an example for the complex theory from the perspective of the purchase intention of BEV,and provide reference for the government to formulate the more effective policy configurations and enterprises to carry out more accurate audience marketing.The results show that conclusions of qualitative and quantitative methods are different,configurational effects analysis is the supplement and improvement of the net effect analysis.In the net effect analysis,consumer psychology,policy economic incentives and policy support have significant positive impact on purchase intention,while policy public opinion,infrastructure construction and environmental awareness have no significant effect.However,in the configuration analysis,the originally insignificant factors(infrastructure construction)is the necessary condition,and other factors in different configurations can still be able to generate the purchase intention.Finally,by comparing the similarities and differences between the two conclusions,the paper puts forward the focus points and future strategic directions for the government and enterprises from different angles.