Financial Analysis Of CC Automobilecompany Under Harvard Analysis Framework

Today is a stage of continuous development and continuous optimization of the vehicle manufacturing industry.This stage is very different for the development of different brands of automobile manufacturing enterprises.CC car company has performed quite well among similar car manufacturers,but the company is still facing various management problems and financial crises in its development.and so,the introduction of new analysis methods for its financial analysis will help CC automobile company to prevent business risk and maximize profits.The traditional financial analysis has its own defects,only relying on financial data to analyze the financial situation of enterprises.At present,CC automobile is in the period of industrial adjustment and upgrading,facing a complex macro and industrial situation.Conventional analysis methods are not enough to make a comprehensive and specific analysis of the company’s financial status.In addition,the CC car company has been continuously optimizing the company’s various business sectors,and at the same time,it is also facing the regulation of national macroeconomic policies.The conventional analysis methods are obviously unreasonable,and they have not taken into a CCount the external economic environment.It is one-sided and single.Therefore,the article uses the Harvard analysis framework to make a detailed discussion on the company’s strategy,a CCounting policies,financial status and development prospects of CC car company,and find out the deficiencies and reasons of CC car company.and gives suggestions for improvement and development combined with its advantages and disadvantages.The article mainly includes the following parts: Chapter 1 explains the background of writing this article and the research methods used,and also includes relevant analysis of the vehicle manufacturing industry;Chapter 2 mainly distinguishes the haver analysis framework from the traditional financial analysis system,and points out the limitations of the traditional analysis model and the necessity of introducing the haver analysis method;the third chapter mainly introduces the current development of China’s automobile industry The fourth chapter is the key content of this paper.The first part uses pest macroeconomic analysis and Porter’s five forces model for strategic analysis.Secondly,it studies the current financial a CCounting practices of CC automobile company;finally a CCording to CC automobile company from 2015 to 2019 In the fifth part,combined with the results of the previous analysis,it forecasts the risks CC may face at present and its future development;in the fifth The fifth chapter summarizes all the research conclusions and draws targeted optimization measures;the sixth chapter is the conclusions and prospects.We can see that CC automobile company are the fluctuation of some data,the insufficient elasticity of assets,the high proportion of optimized fixed assets,the poor ability of foreign investment,the more credit sales,and so on.The corresponding countermeasures are put forward.