Research On The Design Of Cultural Theme Exhibition Hall From The Perspective Of Art Marketing

In recent years,with the rapid development of China’s economy,various domestic industries are booming,especially those related to culture,which has driven the development of cultural industry in China’s exhibition space.How to improve and innovate the exhibition form and content of the exhibition hall,and how to enhance the public’s acceptance and attraction,and create a more infectious and attractive exhibition space.As an important cultural institution serving the public,the exhibition hall should adapt to the needs of the times,update ideas,innovate methods,give full play to the role of cultural ties,and promote the development of culture,In order to meet the people’s growing needs for a better life,art marketing theory has played a unique innovative role in exhibition design.Therefore,based on the research category of art marketing theory,this paper makes an in-depth study on the spatial display of cultural theme.First of all,through the summary of the relationship between art marketing and cultural theme exhibition hall at this stage,this paper extends the definition of art marketing theory and cultural theme exhibition hall,and discusses the necessity of art marketing in the design of exhibition space.This paper studies and analyzes the theoretical construction of art marketing in the cultural theme exhibition hall.The first is the marketing environment of the exhibition hall,the second is the cultural content marketing of the exhibition hall,the third is the "people" in the art marketing mode,and the fourth is the spatial form design of the exhibition hall.The four aspects correspond to the core elements of art marketing one by one,and preliminarily summarizes the conventional process of cultural theme exhibition hall marketing.Secondly,through the analysis and summary of successful marketing strategies of individual cases and other exhibition cases,this paper puts forward the marketing design method of art marketing in cultural theme exhibition hall,that is,from four aspects of human senses,behavior,culture and space.From the display design based on "object" to the design based on "strategy"(Marketing),covering functions,space,materials,color,light and other traditional material design objects,to the level of people and display environment and values.Finally,combining with "Luoyue culture" in practice,theme exhibition hall design is carried out from seven different functional requirements of preface hall,Luoyue culture exhibition hall,real scene exhibition hall,Luoyue folk culture exhibition hall,art product exhibition hall,rest area and virtual interactive exhibition hall to verify the design application under the construction of art marketing theory.Through the above research rules,it is found that the effect and value of cultural theme exhibition hall design from the perspective of art marketing has been applied in practice,that is,the exhibition design of Luoyue cultural theme exhibition hall presents a new design thinking,style,effect and application result,which once again reflects the superiority and value of art marketing theory in cultural theme exhibition.It provides a new methodology and design strategy for art marketing in the future exhibition space design,and provides more meaningful theoretical exploration and construction strategy in the development and application of this field.