Capital Museum Cultural Creative Product Design Research

Capital Museum is a comprehensive museum that places equal emphasis on history and art,and integrates collection,exhibition,research,archaeology,public education,and cultural exchange.The Capital Museum consists of five permanent exhibitions: the Millennium Treasure Museum,the Ancient Porcelain Exhibition,the Ancient Buddha Exhibition,the Ancient Jade Exhibition,and the Yandi Bronze Exhibition.The basic display is based on works of Buddha,porcelain,jade and bronze,with a total of 5,622 pieces,which show Beijing’s excellent traditional culture from multiple directions and in a comprehensive and systematic manner.This paper firstly explores the relationship between semiotic properties and cultural creative products on the basis of design semiotics,forms a semiotic-based approach to the design of cultural creative products,and introduces the concept of semiotic context,elaborates on the elements of context and contextual characteristics,etc.Next,the symbolic context of this design practice-the museum-is analyzed,the components,functions and future development trends of the museum are elaborated,the types of cultural and creative products of existing museums are summarized and summarized,and a connection is established between the symbols of cultural relic resources of the museum and the cultural and creative product design to form a semiotic-based The steps of the design of museum cultural and creative products based on semiotics.Finally,using the cultural relics collection resources of the Capital Museum and young users in the post-epidemic period as the research object of this design practice,we studied the cultural relics collection resources of the Capital Museum,the symbolic elements of the collection such as form,color,material and cultural meaning,and designed a tea set of the Capital Museum based on the in-depth understanding of the habits and ways of life of young users in the post-epidemic period.This paper explores a design strategy and method for the cultural creative products of the Capital Museum based on semiotic theory.From the perspective of the Capital Museum,by deeply exploring the outward form and connotation culture of the Capital Museum’s collection resources and using modern design methods to fully apply the Capital Museum culture to the cultural creative product design of intelligent tea set,the design level of the cultural creative products is improved,the brand culture of the Capital Museum’s cultural creative products is shaped,and the development of the cultural creative product industry is promoted.From the perspective of cultural creative products,the existing cases of combining cultural creative products with semiotic methods are studied and applied in the practice of designing cultural heritage collections and cultural creative products of the Capital Museum,summarizing and summarizing the strategies and techniques of applying cultural symbols to cultural creative product design,enriching the design methods of cultural creative products,and providing reference for teachers,scholars and designers who carry out the application of cultural symbolic design.