Research On Cultural Creative Product Design Of Da Qing Based On Regional Cultural Semiotics

With the rapid development of society,people’s pursuit of the quality of spiritual life has gradually become a trend,coupled with the country’s positive call for cultural confidence,for the national cultural heritage and open up the cultural market has played an unprecedented role.Oil plays an important role in China’s national economy.Daqing,as a typical representative of petroleum energy city,has a long history of oil,distinctive urban characteristics and rich cultural resources for development.Considering the dissemination of urban culture and the display of urban style,the design of urban cultural creative products is studied from the perspective of cultural semiotics,taking Oil City---Daqing as the research object.First of all,starting with the regional culture of Oil City,using the method of market research and data collection to collect the representative cultural elements and samples of the city from many angles,the regional characteristics of the city are analyzed.The cultural resources with regional characteristics are classified and sorted according to cultural presentation.Secondly,based on semiotics theory,this paper analyzes the five-element relation model of symbols on the basis of binary relation and ternary relation,and probes into the semiotics connotation of regional culture in Oil City.The extraction model of regional cultural symbols in Oil City was established by atlas analysis.The typical cultural elements are selected from the representative cultural categories of oil city,the representation form of its symbols is analyzed,the design factors are extracted,and the five-element analysis of symbols is carried out.From the perspective of symbols,this paper analyzes the coding and decoding relationship between Oil City culture,cultural creative products products and users,establishes the product design model of Oil City cultural creative products based on regional culture semiotics,and puts forward the design method of urban cultural creative products suitable for Oil City.On the basis of the above research,the design practice of cultural and creative products in Oil City is carried out.For the consideration of urban core culture and ecology,six series illustrations are designed by combining the typical elements representing petroleum culture with the typical elements representing ecological culture,and several series of cultural derivatives are designed with this theme.In addition,a series of office products are designed with the theme of petroleum elements.At the same time for the promotion of cultural creative products,synchronous brand planning and brand design,Build a shared and service nature of the App,to form a unique regional culture of Oil City as the core of the product creative context and the combination of cultural tourism culture promotion service platform.