Research On Salary Incentive For Salesman Of W Company

With the formation and development of economic globalization,the deepening of China’s market economy under the new situation,the competition between all walks of life is getting fiercer.In the face of diversified and personalized customer needs,fierce competition and constant changes in the market environment.The company sales personnel as head of product sale,directly affect the enterprise’s survival and development,the importance of sales people is becoming more and more prominent.And the ability and quality of sales personnel is an important factor to determine whether the product can be sold or not.Recruit and train sales talents has become a compulsory course for healthy and continuous development of enterprises,fully arouse their working enthusiasm and initiative,with sales staff’s creativity,achieve sales staff personal value and enterprise management goal of a win-win situation.Based on W company as the research object,using literature analysis,interview method of W company sales personnel salary incentive mechanism problems are studied.It is found that there are a series of problems in the current salary incentive mechanism of sales staff in W Company,such as simple salary structure,excessively high proportion of fixed salary,lack of performance salary,lack of competitiveness of the overall salary level compared with the same industry and region,unattractive popular welfare setting,poor career path of employees,lack of spiritual incentive,and lack of performance evaluation system.As a result,the sales staff of W Company have low work enthusiasm,low efficiency,poor subjective initiative,low satisfaction,and less than expected effect on the development of new markets and products.In view of the problems existing in the sales staff compensation incentive mechanism of W Company,this paper puts forward the sales staff compensation incentive optimization scheme.Make use of the optimization design of the overall design principle of the salary incentive mechanism,basic salary,performance salary,welfare part and spiritual incentive.To break the sales staff salary system which cannot distribution according to work,motivate the sales staff’s work enthusiasm,Combine the individual with the team,make sales staff goal is consistent with the company strategy,fit the actual needs of the company.Finally,the sales staff compensation incentive guarantee measures are formulated and implemented to ensure the smooth implementation of the new compensation incentive system.It is hoped that the research results of this paper can be used as a reference for the optimization design of sales staff compensation management system in other similar companies.