Research On Marketing Strategy Of HC Automobile Company

In the context of big data,companies in the automotive industry are booming,on the one hand due to the inclination of government policies,on the other hand due to the restriction of the homogeneity of the characteristics of the automotive industry.At this stage,many customers have become accustomed to using the Internet to learn about the marketing of automobiles,and to purchase vehicles through online car purchase platforms.Therefore,the past physical store operations in the automotive industry have been partially affected by marketing strategies.This method of marketing strategy does not need to consider the factors of time and loneliness,which greatly reduces the transaction cost of the product.The customer covers a wide area and the operation and management are simple.Therefore,most consumers and companies that produce and operate automobile products prefer marketing.Strategic approach.At the same time,as prices continue to rise,the cost of the traditional auto industry has also continued to rise,and the entire market has been continuously compressed.Therefore,marketing strategies are a good measure for companies in this industry to improve their operating performance.Therefore,in order to gain a foothold in the new market,auto sellers need to update their marketing strategies so as to better promote the development of enterprises.This article analyzes and summarizes the current theory and research progress of automobile marketing strategy research by reading relevant literature on automobile marketing strategies at home and abroad,and lays a solid foundation for the research of this article,and then organizes and summarizes the corresponding research methods and concepts.Taking HC Automobile Company as the subject of investigation,first analyze the basic situation of HC Automobile Company,including the organizational framework,current human resources,and operating performance,and summarize the problems that have occurred in the company through the actual situation of word-of-mouth promotions,competitive product marketing and other activities,Summarized the HC automobile marketing problems,analyzed through the 4P theory,and found that HC automobile company has too many traditional marketing methods and the lack of marketing data analysis in the marketing strategy.The SWOT analysis method is used to find out the development direction.Use the marketing channels of brand OEMs for publicity,build your own network platform,and have the advantage of having a large base user,but there are also disadvantages that the marketing model is restricted by the process and the personnel training model is not in place.The analysis found the current network market potential Huge,rapid macroeconomic development,and the popularity of mobile payments have brought convenience to automobile marketing,which provides development opportunities for HC Motors to sell through the Internet,but it also faces competition from other business models and new business models to challenge the automotive industry And conduct SWOT matrix analysis;finally,formulate optimization measures for the company’s marketing strategy,and point out strategies such as word-of-mouth promotion and competing product marketing.It also elaborated on the implementation suggestions from improving the organizational structure and improving the information support system to ensure the realization of the marketing strategy of HC Automotive.This article has conducted a systematic research on the marketing strategy of this enterprise.It provides certain suggestions for the development of marketing strategy of the company in the information age.The research of this article has certain practical value.