The Development And Research On Creative Products About ZhangZhou Woodblock New Year Pictures Under The Visual Threshold Of Intangible Cultural Heritage

Under the background of attaching importance to the inheritance and development of intangible cultural heritage,How to effectively protect and develop the traditional art of Zhang Zhou woodblock New Year pictures and develop related cultural and creative product design.Through the field investigation,research the way of literature history theory.Analyze and study the development of Zhangzhou woodblock New Year pictures,Summarize the development bottleneck of traditional handicraft due to the change of times,By analyzing and refining the cultural connotation of traditional technology,we can provide a feasible design mode of cultural and creative products.Looking for new development clues for the sunset folk arts and crafts,making them reappear brilliance by means of cultural and creative design,and returning to the life vision of ordinary people.