Research And Practice Of Cultural And Creative Product Design Of Intangible Cultural Heritage

In the context of the vigorous development of the global cultural and creative industries,China's cultural and creative industries have gradually developed into emerging industries,and have also provided a new development direction for intangible cultural heritage.As a ethnic craft that carries the historical,cultural and aesthetic characteristics of the Li people,the Li brocade has bright colors,unique patterns and traditional craftsmanship,and has strong Li cultural characteristics.As a national intangible cultural heritage,the Li brocade has attracted national attention in recent years.However,due to factors such as geographical location and ethnic customs,it is little known in areas outside the ethnic clusters and has been in a small-scale spread.Traditional folk art is influencing all areas of Chinese art design,and the design form integrating tradition and modernity is gradually being accepted by contemporary consumers,which also found a way out for the promotion of folk art.As a living fossil in the history of Chinese textiles,Li Jin should be protected and inherited.Therefore,Li Jin is applied to the exploration of modern cultural and creative product design,absorbing the unique visual elements of Li Jin,starting from multiple angles such as color,pattern,and composition.Value excavation.By combining the traditional cultural elements in the intangible cultural heritage with modern art,it will radiate new vitality under the background of the times.This article first conducts research and analysis on the research background and current research status of the subject;secondly,from the historical origin of Li Jin to the collation of Li Jin patterns and colors,researches and generalizes the Li Jin ontology;and then discusses the value of Li Yun Wen's creative design;Next,based on the principles of sustainable development,explore and select materials that can be applied to product packaging;the final design practice discussion focuses on logo design,graphic extraction and redesign,illustration design,and product design combined with materials Unfold.The research of this topic uses field investigation method,case study method,literature analysis method,experimental method,etc.,based on the relevant theoretical knowledge of Hainan Li Jin art,combined with actual investigation and investigation,summarizes the origin,current situation and ethnic characteristics,in-depth exploration of the visual elements contained in Hainan Li Jinzhong,and expand thecreative expression of ethnic traditional graphics.Based on the concept of environmental sustainable development,it studies the possibility of combining contemporary waste materials with intangible cultural and creative products,catering to the national environmental protection policy,and combining the design elements of Hainan Lijin's intangible cultural heritage with cultural and creative products to achieve Hainan Lijin The innovation and inheritance of ethnic culture provides more practical experience for the modern expression of ethnic culture,and also provides more research reference directions for the future development of intangible cultural and creative products.