| Urban heritage is the spatial and temporal imprint of human civilization,which carries the memory of the city,unites the spirit of the city,and continues the cultural lineage of the city.Urban heritage cultural space concentrates the contemporary thinking on heritage protection,display,and development,and is a key place for spreading urban culture and enhancing the urban image.With the advent of the map-reading era and the maturity of new media technology,the public participates in the production and consumption of image materials of cultural spaces,and along with the vigorous development of cultural tourism,urban heritage cultural spaces are surrounded,disseminated,and discussed on social networks,and the network traffic and customer traffic are transformed in both directions.To improve the functional quality of cultural space and promote the expression and inheritance of heritage culture,this paper analyzes the accumulation process of culture and the evolution process of space and discusses the functional structure of cultural space and the organization logic of cultural connotation.Combined with the background of the times,the issues related to the cognition of urban heritage cultural space are studied around tourism photos.Firstly,the cognitive path of cultural space is sorted out by drawing on the logic of constructivist and deconstructionist thinking.On the one hand,we analyze the process of internalizing human activities and their cultural information through the expansion and adjustment of the structure of urban space in the process of spatial construction and discuss the identity missions of planners,residents,and tourists in this process.On the other hand,the established spatial structure is decomposed and the strategy of deconstructing and reconstructing space with cultural symbols as a clue is proposed.On this basis,the perceptual journey of individuals is taken as a clue,and the influence of mass communication content on personal experience and the personal cognitive outcome is combined to sort out the path of mass cognition of cultural space around tourism photos.Secondly,taking the cultural space of Big Wild Goose Pagoda as an example,we analyze the process of acquiring culture,accumulating culture,transmitting culture,and expressing culture in the process of constructing cultural space,and delineate the research scope of the cultural space of Big Wild Goose Pagoda accordingly.The flow organization and place layout in this scope are discussed from two levels of dynamic and static activity space,and the inner organization logic of the place is discussed with the cultural symbols as a clue.On this basis,the content of visitors’ microblog check-in is taken as the data source to study the cognitive results of the cultural space of the Big Wild Goose Pagoda,and the three parts contained in the geotagged photos,namely metadata,additional text,and photo ontology,are statistically and analytically analyzed using quantitative analysis,content analysis,and spatial analysis,respectively.Based on the cognitive results of tourists,the temporal and spatial cognitive patterns and cultural cognitive preferences of tourists are summarized,and the causes of cognitive barriers and related factors affecting the cognitive results are analyzed by combining theoretical knowledge and field research.Finally,combining with the case study,the cultural transmission strategy led by youth power and the enhancement strategy widely applied to urban heritage cultural space are proposed. |