Research On Enterprise Financial Strategy Under Light Assets Operationmode

In the 21 st century,the economy developed rapidly,the industry became more competitive,and the spread of technology and the Internet brought about major changes in people’s consumption outlook and living needs.More distinctive products and more innovative technologies have collapsed.Due to regional restrictions,consumers tend to choose high quality,new technology and reputable products.In addition,as it became necessary to promote corporate transformation and focus on product quality,technology research and development,and brand management,asset light operating models gradually appeared in various industries,emphasizing core competitiveness and soft power.I am.The company’s resources select a strategic model that is more suitable for the company itself,strengthen internal control,R & D and design,brand effect,and human resource building,and strengthen competitiveness.We strive to make greater profits in the company and in the industry.The asset light operation model is a transformation of corporate management and management based on ideas,aimed at improving the efficiency of corporate capital management and forming a competitiveness that is difficult to imitate.This new model is the direction of all corporate reforms.To adapt to the rapid development of the times,traditional industries such as manufacturing must make a difference if they want to survive better.As a traditional manufacturing industry,Flying Branch has led the adoption of a light asset management model in a wealthy industry,responded to changes in customer consumption on the Internet,and gradually became a leading company in the small consumer electronics industry.It was industry.Today,we focus on product diversification and product technology upgrades to further enhance our brand value and strengthen our position in the industry.In this article,we will select Flying Branch Appliances as the case object for our research and analyze our financial strategy in the Asset Lite operating model.On the other hand,we can summarize the benefits and benefits of financial strategies in this model.You can also pass your financial strategy.We will analyze and discover the problems in this model,make specific suggestions based on it,and provide some reference to other light asset managers.This article begins with the background and importance of the study,categorizes relevant national and international literature studies,then the meaning of asset light manipulation modes,financial strategies and other related concepts,and the theoreticals used in this article.The rationale is explained below.Conduct a comprehensive survey of asset light operating models through data,then financial and non-financial data.Specifically,we will discuss three aspects of finance,investment,and investment strategy.Finally,based on the above analysis,the company has a problem with this model and suggests some suggestions for reference.In Flying Branch’s financial strategy analysis,the analysis is conducted from the perspective of financing,mainly from the perspective of corporate stock financing,debt financing,and financial data,and from the perspective of investment,the analysis of the company is conducted.It is done from three main aspects.Investment effect of R & D investment,brand building,and sales investment.On the operational side,we analyze from three aspects: production,inventory,and sales.In addition,it was found that the company’s R & D investment was insufficient,the advertising investment ratio was high,and there was a quality risk in product outsourcing.Finally,related proposals were made from three aspects: financing,investment,and management,such as strengthening R & D investment and reducing ratios.Increased advertising costs,and increased supervision of superior quality.Flying Branch expects to be able to achieve long-term development under the current favorable environment and conditions.We also expect to provide reference material to other companies that are considering or adopting a light asset management model.This article selects the small home appliance industry for research to be innovative.There is very little research on this industry in the existing literature,most of which are concentrated in the real estate,Internet and other industries.The analysis in this article can provide some ideas for the reform of small home appliances to a certain extent.Enable companies to achieve better development in a highly competitive environment.