Research On The Impact Of Cloud Medical Strategy On The Value Of Yuyue Medical Enterprise

With the development of the times,people pay more and more attention to health problems.The outbreak of COVID-19 epidemic in China in 2020 made the development of medical industry attract much attention.During this period,"Cloud Medical" won the support of patients with its advantages of strong accessibility,zero contact and zero infection.The rise of "cloud medical treatment" has brought innovative development to traditional medical device enterprises,which is both an opportunity and a challenge.Compared with the traditional business model,the application of Internet and cloud computing has gradually taken advantage.Many medical device enterprises are facing problems such as product upgrading and business model innovation.Relying on the past business model that occupied the market at a low price has been unable to gain competitive advantage.Enterprises need to make transformation urgently.By using Internet cloud computing technology to guide enterprises to innovate production methods,seize the market,create new profit growth points,improve their core competitiveness and enhance their overall value.As one of the leading industries in China,it is of more practical significance to study the influence of cloud medical strategy on enterprise value.This paper takes Yuyue Medical Enterprise as an example.Firstly,the research direction and content of this paper are determined by analyzing and sorting out relevant literatures at home and abroad.Secondly,it analyzes the implementation status of cloud medical strategy in medical device industry,analyzes its implementation in the industry from a macro perspective,and analyzes its implementation form in Yuyue Medical Enterprise from a micro perspective.Then,this paper first analyzes the external performance of the enterprise from the aspects of patent technology,brand awareness and marketing channels,and analyzes the internal economic benefits of the enterprise from the horizontal and vertical angles of financial indicators.Then,according to the analysis results of both,it focuses on the real option model to further analyze the impact of cloud medical strategy on enterprise value.Through the above analysis,it is found that the implementation of cloud medical strategy will further enhance the enterprise value of Yuyue Medical.Finally,according to the relevant analysis results,it is concluded that there are some problems in the implementation of cloud medical strategy in Yuyue Medical Enterprise,such as product quality decline and inventory backlog.Therefore,this paper puts forward relevant suggestions: Yuyue Medical needs to strengthen product quality management through pre-post-and post-production control,and improve enterprise marketing system management by strengthening the maintenance of various marketing channels.