Research On Technology Innovation-driven Profit Model Of CATL

With the increasing tension of traditional energy resources and the people’s pursuit of a better ecological environment,new energy vehicles are considered to be the new direction of the reform and upgrading of the automotive industry in the future.China regards new energy vehicles as a strategic emerging industry,and has given a series of policy support and financial subsidies since 2009.As the heart of new energy vehicles,the power battery industry is also developing rapidly.At present,the installed capacity of power battery in China ranks first in the world.In 2017,the government subsidies began to decline,and in 2019,the government subsidies accelerated to decline.The substantial decline of subsidies has a great impact on the power battery industry,and some small and medium-sized enterprises in the industry are faced with problems such as profitability difficulties and capital shortage.Therefore,in the context of subsidization decline,the enterprise’s own profit model,namely its own hematopoietic capacity,has aroused concern.At the same time,with China’s economy entering a new stage of development,opportunities and challenges coexist,and high-quality development is an inevitable requirement.The improvement of technological innovation level is not only an important driving force for enterprise development,but also an important support for strengthening national strength and building an innovative country.At present,the number of technological innovation enterprises in China is increasing,but the research on the profit model of such enterprises is relatively lacking.Therefore,it is of great significance to study the profit model driven by technological innovation of successful enterprises under the background of subsidy recession.CATL is a typical technology innovation enterprise.It has grown into a unicorn in the industry in just a few years.It still maintains good profitability and development ability in the post subsidy era.It is representative in the industry and has great research value.This paper mainly uses the literature research method and case study method,through the analysis of the connotation,constituent elements,classification of profit model and the related theory and literature of technology innovation driven profit model at home and abroad,constructs the writing idea and framework of this paper,focusing on the analysis of the profit situation,technology innovation and technology innovation driven profit model of CATL,By influencing profit object,profit point,profit source,profit lever and profit barrier,technological innovation forms enterprise’s unique profit model,summarizes the successful experience of CATL,and provides ideas and experiences for other enterprises,especially small and medium-sized power battery enterprises.Through research,it is found that the profit model driven by technological innovation in CATL has brought good profit status and development potential to enterprises.Technological innovation has broadened profit targets and profit points,ensured profit sources,enhanced profit leverage and formed a strong profit barrier.This profit model is successful and worth learning from other enterprises.Therefore,this paper puts forward some suggestions: the enterprise’s development should conform to the national industrial development orientation,combine the enterprise development strategy with the industry situation and relevant support policies,and carry out technological innovation closely following the national industrial development direction.The development of enterprises should pay attention to the introduction and training of talents,strengthen their scientific research team,and lay a solid foundation for innovation.Enterprises should establish the awareness of innovation-led development.Increase investment in research and development to carry out continuous innovation and achieve long-term sustainable profitability and development.