Study On Competitive Strategy Of Xi ’an YJ Construction Co.,Ltd

In the long river of our country’s economic development,the construction industry not only plays an irreplaceable role,but also provides great power to promote the rapid development of economy.Especially for the national economy,it has a strong supporting force.At present,the economic development situation of our country has changed and entered a new normal.The pace of deepening the reform of the construction industry continues to advance.The changes in the construction market environment and the increase in the number of construction enterprises have made the competition in the construction industry increasingly fierce,which has created tremendous pressure for the survival and development of construction enterprises.Therefore,enterprises can’t stay the same.They should grasp the new development trend and keep up with the pace.In the process of deepening reform,we should seize the opportunity,constantly strengthen the advantages of enterprises,correct the shortcomings and shortcomings,and select and formulate strategic plans that are suitable for enterprises and can make them develop healthily and in the long run.In this paper,Xi ’an YJ Construction Co.,Ltd.is taken as the research object.In order to help enterprises gain certain advantages and achieve sustainable development in the competitive environment of construction market,this paper formulates a competitive strategy suitable for enterprises.In this paper,firstly,by using the research tools of PEST,five forces model,SWOT,etc.,and at the same time,through the questionnaire survey of internal employees,the external market environment,internal advantages and disadvantages of Xi ’an YJ Construction Co.,Ltd.,as well as the opportunities and threats faced by enterprises are summarized,and the possibility of Xi ’an YJ Construction Co.,Ltd.using three competitive strategies is analyzed.Finally,the competitive strategy of Xi’an YJ Construction Co.,Ltd.is selected and formulated.The strategic objectives of Xi’an YJ Construction Co.,Ltd.to expand market share,enhance enterprise core competitiveness and enhance profitability are determined,and the cost leading strategy is implemented.Therefore,Xi ’an YJ Construction Co.,Ltd.should consolidate the existing market and vigorously explore new local markets;Strengthen enterprise management and continuously optimize cost control;Strengthen technological innovation and make every effort to reduce costs and improve quality.In order to ensure the implementation effect of enterprise competitive strategy,Xi ’an YJ Construction Co.,Ltd.should carry out the implementation of safeguard measures from human resources,management mechanism,risk prevention and control,corporate culture and so on.The formulation of strategies and the guarantee of relevant measures are aimed at helping enterprises improve their current development situation and enhance their market competitive advantages,and at the same time providing valuable reference for the development of similar construction enterprises.