The Application Analysis Of Cost Leadership Strategy Is Basedon On The Case Study Of Spring Airlines

In the rapid development of the economic environment,people’s living standards continue to improve,consumer demand is also transformed into the pursuit of comfort and satisfaction of the momentum.With the increasing of people’s income,the higher level of consumer demand has been stimulated.Today,air travel has gradually become one of the options for the way people travel.Combined with the intense sense of competition among airlines,it is becoming more and more common to travel by air as it continues to lower prices to win consumers.Every airline has been running a variety of promotions and promotions for several years to compete at a low price,so that the cost of the airline industry is a problem Gradually become a hot spot.As far as airlines are concerned,in order to reduce the price and get more consumers,the upstream cost problem is the key point,so under the background of reducing the price of airlines,the cost problem of airlines gradually becomes the focus.Under the background of the increasingly fierce competition among airlines,I choose Spring and Autumn Airlines,which is representative and have the right to speak,to analyze the characteristics and points for attention of the cost-leading strategy.In the choice of cost reduction and planning,Spring and Autumn Airlines can be said to be the representative of the cost-leading strategy,is the early start of cost planning enterprises in China,so choose Spring and Autumn Airlines Empty is to cater to the current consumption trend,and the study of its cost leadership strategy is more in line with the characteristics of Spring and Autumn Airlines,coupled with the booming development of state-owned enterprises in recent years,the study of state-owned brands has a certain degree of reference and significance.In the case study,because the focus is on the cost aspect,so when I analyze the cost-leading strategy of Spring and Autumn Airlines,I mainly start with one big method and three main processes.One of the major methods is the case analysis that we often refer to,introducing the case analysis on the theoretical analysis,and then in-depth analysis of the case,under this large method,Three major links are used to analyze the cost leading strategy of Spring and Autumn Airlines.Mainly: cost leading strategy planning,formulation andimplementation,evaluation analysis.Start with these three links,so that the cost can be paid more intuitively.Strategic analysis first.The first part of the planning phase is mainly with the help of PEST and SWOT two strategic analysis methods to carry out the internal and external analysis of Spring and Autumn Airlines,to understand their own environment,to do a good job in the preparatory work;Secondly,according to the results of the analysis,the corresponding cost leading strategy is designated,which is more in line with the demand and development of Spring and Autumn Airlines;Finally,the evaluation is mainly to look at the implementation effect of the cost leading strategy of Spring and Autumn Airlines,to see if the cost has been controlled,and to draw relevant conclusions and enlightenments.