Competitive Strategy Study Of New Baojun Division Of Saic GM Wuling Automobile Co.Ltd

Auto industry is very important to our the economy.But Auto makers will suffer more challenge and risk,because of fierce competition in industry and the industry have entered a mature stage.SAIC GM Wu Ling Automobile CO.LTD is a car maker.Its main produce is commercial vehicle.But now it faces a difficult issue that market saturation and profit reduction.Building the New Bao Jun Division Competitive strategy is good for the company development.It will clear the development direction,use its strengths,reply to the external and internal context challenge.This Competitive strategy study uses strategic management research and the basic analysis methods.First,use the PEST tool analyze external and internal context which New Bao Jun Division faces.Then,use SWOT,EFE matrix and IEF matrix etc.to get the alternative strategy proposals.At last,use the S.T.P tool analyses segmentation,targeting and positioning of New Bao Jun division.New Baojun will select two different competitive strategy.One is market-leading strategy for MPV,the other one is market following strategy for SUV and passenger car.In the end,the specmific measures of implementation and guarantee of the strategy are proposed with corporate strategy theory such as competition and cooperation,human resource,technology development,marketing,financial management and so on.