Research On Central Air Conditioning Marketing Strategy Of S Sales Company

According to relevant statistics,my country’s domestic sales of central air conditioners in 2019 was 88.57 billion yuan,an increase of 2.82% over the same period,making it one of my country’s important industries.The rapid development of the real estate industry has provided huge market space and favorable conditions for the development of the central air-conditioning industry,and has also brought certain market opportunities for central air-conditioning distributors.However,with the slowdown of economic growth and the impact of the new crown epidemic,the national central air-conditioning market has seen negative growth,which has sounded the alarm for the future development of S Sales Company.How to identify opportunities for industry development,clarify the company’s market positioning,and establish a clear marketing mix strategy is an important issue that S sales company currently needs to solve.Based on the relevant theoretical knowledge of marketing,starting from industry analysis,through internal interviews and consulting data,the industry and marketing environment of S sales company’s central air-conditioning products are analyzed,and the current marketing situation of S sales company is sorted out.Find out the advantages and disadvantages of S sales company in marketing strategy,and analyze the main problems and shortcomings of S sales company in marketing strategy.It is concluded that the strategy in product mix and promotion combination is the main of S sales company.problem.Aiming at the two major problems of S sales company’s current marketing strategy,product mix and promotion mix,combined with the 7P marketing mix model,this paper proposes a marketing mix plan focusing on product + image display,service +business promotion,and designs and launches The two programs are composed of strategies.This research has important guiding significance for the current fiercely competitive central air-conditioning industry,and has a certain warning effect for those brands and companies that have entered the misunderstanding of marketing strategy mix.The research in this paper will have important guiding significance for the future marketing activities of the central air-conditioning industry,and at the same time,it will have a positive guiding significance for the marketing activities of other household appliances industry.