Research On The Post-Marketing Strategy Of B Brand Automobile Under The Background Of "Internet+"

With the advent of the "Internet +" era,Internet technologies and platforms have undergone innovative development.For the automotive industry,strengthening Internet marketing is also an important topic of current academic research,and it is also a focus topic of great concern to automotive companies.The traditional after-sales marketing model has been unable to meet the marketing needs of the Internet era,and there is an urgent need for a transformation that keeps pace with the times.In the context of "Internet +",the traditional automobile industry not only tries to integrate applications with the mobile Internet,but also tries to integrate new technologies such as cloud computing,big data,and intelligent networking to complete industrial upgrades,enhance economic development momentum,and improve corporate efficiency.This change has deeply affected the automotive aftermarket.As an internationally renowned brand,Brand B faces challenges in the new environment and urgently needs to transform and upgrade its marketing strategy.Based on this background,this article takes Brand B as an example to study its marketing strategy in the aftermarket.Through the use of literature research methods,data analysis methods,experience summary methods,etc.,summarize and put forward the existing problems of brand B’s current marketing strategy under the background of "Internet +",and the specific post-marketing strategies for brand B under the background of "Internet +" Strategy recommendations.The main essay research thoughts of this article are divided into six chapters in order.The first chapter introduces the theme research background and main significance of the thesis;the second chapter is a summary of the combination of related basic theories and authoritative literature at home and abroad;the third chapter Briefly describe the positive impact of "Internet+" on the automotive aftermarket and the challenges it brings;Chapter 4 is the status quo and problem analysis of brand B marketing;Chapter 5 proposes marketing strategy recommendations for brand B under the background of "Internet+";The sixth chapter summarizes the main research conclusions of this article and future development prospects.This article draws the conclusion from the above research: "Internet +" after-sales marketing environment has significant advantages,"Internet +" facilitates the transformation of the marketing model,the traditional model is transformed to the big data model,precision marketing occupies the marketing market,and online users are analyzed through big data.Crowd distribution and preferences,customized personalized services based on customer needs.Broaden diversified marketing channels,attach importance to online and offline interconnection,and build digital stores.By formulating automotive aftermarket strategies that adapt to the "Internet +" environment,help Brand B enhance its corporate competitiveness,increase market share,and provide conditions for the upgrading of automotive after-sales product marketing strategies,as well as for the future of automakers under the background of "Internet +" Propose feasibility suggestions for after-sales marketing methods.