Adjustment Of Parts After-sales Martketing Sales Strategy Of V Company In China

At present,Chinese construction machinery market has the largest amount and the post-market potential in the world.In sharp contrast,the market share and return rate of foreign-funded construction machinery enterprises and their agents in China are very low.The market contribution rate has been hovering at 10%-20%.The incremental market is facing depletion.How do foreign-funded construction machinery enterprises in China develop healthily in the stock market? How to transform and upgrade the postmarket is an important issue they must face and study.This paper analyzes the overseas sales strategy of multinational corporations and the research status of machinery manufacturing and accessories market,and combines the data of construction machinery industry associations to conduct in-depth analysis of the development status and development trend of the post-markets of foreign-funded enterprises in China.Based on overseas strategic management theory,marketing management theory,and channel procurement management theory,combined with the specific situation of V company,the excavator products and parts market status analysis,comprehensive use of five force models,SWOT models and other tools,after the aftermarket Analyze the existing problems of business potential,market competitiveness,etc.,identify target customers through market segmentation,and then clarify the new positioning of sales strategy transformation,and on this basis: V company optimizes procurement channels and improves parts sales strategy.Improve the sales and market share of the accessories business,and ultimately increase the dealer’s post-market contribution rate.The paper’s sales strategy adjustment path proposed by V company needs to be promoted in an orderly manner according to the actual situation of the market,its own conditions and the integration of various resources,so as to ensure the smooth development of the post-market business.