| The WY company,as a first-class domestic and world leading automatic driving enterprise,has advanced AI technology,a team with profound technical foundation,and mature operation ability of intelligent Internet connected vehicle.Facing the subversive travel changes that intelligent Internet connected vehicle may bring,the WY company has carried out business ecological layout on Robotaxi and Robobus,and has initially achieved good results results.This thesis investigates the development strategy of the WY ’s automatic driving.Based on the theory of enterprise strategic management,through reading and case analysis of enterprise strategy and automobile intelligence related literature,combined with industrial value chain,Porter’s Five Forces,PEST,VRIO,SWOT and other tools to assist analysis.At the same time,this thesis analyzes the WY ’s e automatic driving from inside to outside from the perspectives of current external environment and internal organization ability of intelligent networked automobile Based on the analysis and research of the driving business,combined with the actual conditions of the company,this thesis puts forward the centralized differentiation strategy of the WY ’s automatic driving,that is,relying on the current internal advantages and external opportunities,to further promote the R & D and commercial operation promotion of the WY ’s automatic driving,and focus on the layout of intelligent network connected automobile under the open and semi open environment,such as Robotaxi and Robobus scene application,fully tap the strategic choice for the long-term development of the WY company.Finally,combined with the actual situation of the company,this thesis puts forward the corresponding strategic measures to provide support and reference for the formulation of the WY ’s future development strategy.In addition,it also brings new enlightenment to the continuous exploration and innovation of the business of intelligent networked vehicles in the relevant fields of the industry,so as to provide a broad space for the development of the domestic intelligent networked vehicle industry. |
