Research On The Development Strategy Of Changchun Jiangong Xinjirun Construction Co.LTD

After thirty years of rapid development,especially the last ten years,the fundamental pattern of my country’s modern construction industry has also initially taken shape.Diversified management methods have gradually entered large private construction companies,the core of which is the adjustment of management and shareholding structure.Inheritance and continuation of the current production and operation methods are mostly small and medium-sized private construction enterprises,which hope to obtain a higher level of qualifications while expanding their output value and scale.And focusing on product differentiation has gained partial advantages.With the increasing level of urbanization in China,the development of the urban agglomeration center city metropolitan area has greatly accelerated the process of urbanization in China,and at the same time a brighter market for the construction industry will soon be ushered in.This article takes Changchun Construction Engineering Xinjirun Construction Co.,Ltd.as the research object to analyze the strategic development and improvement methods of the enterprise under the new situation in the future.This article analyzes the status quo of the enterprise and various difficulties and problems under the status quo through the reading and elaboration of related theories such as strategic development.At the same time,the Porter five forces model and PEST analysis are introduced to comprehensively analyze various external environmental problems that Xinjirun may need to face at the same time.In order to further analyze the internal environment of the company,this article combines the internal management technology,financial resources,and talents of Xinjirun,and then makes full use of SWOT strategic analysis tools to identify the advantages,disadvantages and opportunities of Jiangong Xinjirun.And threats,the best strategic choice of Jiangong Xinjirun Company was obtained,and finally the strategic choice was combined with the company’s vision and mission.Developed a set of strategic plans on the company’s macro level and the company’s strategic plans at the functional level,and put forward the measures that should be taken to realize the strategic choice.Finally:(1)Jiangong Xinjirun Company needs to further improve its operating mechanism,project management,cost and other cost control in the next five years,so that the company’s ability to achieve profitability will continue to improve.(2)In order to achieve the company’s strategic goals,Jiangong Xinjirun Company should strictly control the construction quality and build its own brand value with safe production and green production.(3)Jiangong Xinjirun Company should build its differentiated products to improve differentiated services,and improve its due level in talent development and service quality.