Research On The Design Of Pingyao Service Area Under The Concept Of "Global Tourism"

Since the reform and opening up in 1978,China has experienced 40 years of rapid development,people’s living standards are also increasing,by the end of 2020,China’s car ownership has reached 260 million.The huge demand of travel has not been met.Under the policy of economic structure transformation advocated by the state,the new concept of "global tourism" came into being.The concept of "global tourism" was first proposed by Li Jin,then director of the National Tourism Administration in 2016,and has been respected and recognized by all walks of life in the following years.After more than 30 years of economic development,China’s expressway network has developed to the world’s leading level,but the high-speed service area still stays in the traditional mode,and has not been synchronized with the development.With the change of consumer psychology,such as the expressway connecting many tourist attractions,especially the high-speed service area in tourist cities,the traditional high-speed service area has been unable to meet the needs of tourists Due to the emerging consumer demand on the way,the transformation and upgrading of expressway service area is an important part of promoting "global tourism".This paper uses the methods of literature research,case analysis and practical verification,through the interpretation of the new development concept of "global tourism",to understand the construction and current situation of Expressway at home and abroad,to integrate the new concept of "global tourism" into the landscape and humanistic planning and design of Expressway Service area,and to improve the design concept and design strategy of expressway service area It is concluded and analyzed.Secondly,it analyzes the excellent cases at home and abroad,especially the planning and construction of the service area of the tourism city,expands the functional facilities of the service area on the basis of the new concept of "global tourism",and constantly improves the planning and design theory of the expressway service area.Finally,taking the re planning and design of Pingyao expressway service area as an example,the overall planning,design concept and design strategy of Pingyao expressway service area are designed and practiced.The idea of "tourism + transportation" is integrated to create a tourism service area of "high speed + ecological leisure + shopping and entertainment+ self driving camp + cultural landscape",so as to achieve the goal of global tourism and provide reference for future high-speed transportation The planning and design of highway service area provides some reference.