Design Method Of Product Identity For Voice Interaction Product Based On Kansei Engineering

With the continuous improvement of natural language understanding and speech synthesis technology developed,the current intelligent voice interaction has been able to achieve a relatively natural effect,and multiple rounds of dialogue are no longer advantages just for one or a few companies.The development of science and technology drives the progress of the era.Together with the continuous improvement of technology,user experience has become a major factor in improving the market competitiveness of voice interactive products.Therefore,products currently on the market are working hard on predicting user intentions and multiple rounds of dialogues,and recording users and contextual information,striving to create a considerate voice assistant that understands user needs,and improving the user experience by enhancing the intelligence degree of voice interaction.It is foreseeable that shortly,the next strategic design goal of major brand manufacturers is to improve the competitiveness and recognition of their products.Creating voice interaction products that meet user expectations,have strong consistency,and stresses brand characteristics can not only create the ultimate user experience but also increase user satisfaction and trust while conveying brand image and brand value.To study the design method of product identity for voice interaction products,this paper takes the Kansei Engineering method as the theoretical basis.Through the analysis of the consistency and similarity of the multi-modal perceptual design features and overall style of voice interactive products,the overall perceived product identity is studied.Firstly,through the selection of representative experimental samples,the acquisition and refinement of Kansei vocabulary,the perceptual evaluation system,and semantic space of the image of voice interaction products are constructed.Then the factors that affect the image of voice interactive products are explored,and a hypothetical model of the perceptual-cognitive structure of voice interactive product image is proposed and tested,and a revised voice interactive product image cognitive structure model is obtained.Taking smart speaker products as an example,the perceptual design elements of the image of voice interaction products are deconstructed from the two categories of appearance and sound,and the perceptual design elements of the smallest unit of the human-computer interface are clarified.Finally,through multiple linear regression modeling,the mapping relationships between appearance and voice interface design elements and perceptual images are found respectively.Finally,by integrating the two parts of appearance and sound,the mapping relationship between the perceptual image of the smart speaker product identity and its design elements is obtained.The research results can provide ideas and methods for the multi-modal design of product identity for voice interaction products,thereby helping to create products that meet user expectations,improving user satisfaction and user viscosity,and thereby enhancing product recognition and market competitiveness.