| Product Identity (PI) is the important part of Corporate Identity (CI), because it has a direct relationship with its customers. Mind Identity (MI), which emphasizes the brand value, is the core of the PI system. But MI belongs to spirit, which you can't see or touch, has to be delivered by the vision style which is named as Vision Identity (VI). Then the problem is coming:how to make the vision style to be the right way to deliver its value?This problem hasn't been resolved by now. Present researches on the "MI—VI" process all emphasize the corporate actions, but ignore consumers'cognitive problems and their preferences. This may result in that: the products'vision style, which the corporation thinks it can deliver the product mind, may not form the correct image in consumers' mind. At the same time, as the experience economy's coming, user experience is the important factor to improve the products'or even the brand's competitiveness. But at present, research on the user-experience design all put the emphases on the products'usability and valuable for the users, but ignore to dig out the products'self-value. Products should exhibit the corporate value for its attribute of the corporate.Based on the above analysis, this paper constructs a Product Identity System based on User Experience, which fills up the deficiency between the two theories. The analytical model analyses the "MI—VI" process by User Experience theory, and finds out that cognitive experience is the touchstone of if the product vision style really has delivered the product mind, and the emotional experience is the reflection of the exterior factors. The measure model which is built on the analytical model develops the present "MI—VI" process from corporation-leading to consumers-participating. This system ensures the final product image is built on the consumers'thoughts. Meanwhile this paper also finds out how to collect, pick-up and analyze the experience data, which can ensure the whole system to operate availably.
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