Space Environment Of Cultural Theme Commercial Street Research On Experiential Design

Commercial street is the most important public space in the city,which carries various public communication activities in the city.As the latest commercial form,cultural theme commercial street has the advantages of distinctive theme,obvious culture and outstanding characteristics,which can fully meet the growing double needs of people.In the era of experience economy,cultural theme block,as a window to show the charm and culture of cities,brings new opportunities for the development of urban tourism.This paper analyzes the concept of cultural theme commercial street and the theoretical interpretation of experience economy,combs the thought and trend of the space environment experiential design of cultural theme commercial street,and provides theoretical basis for the development of the field of cultural theme commercial street experiential design.According to the experience economy theory,the author concludes that the experience types of the users of commercial street are entertainment experience,educational experience,aesthetic experience and avoidance experience.This paper starts from the perspective of space environment experience,mainly studies people’s experience needs for cultural theme commercial street,and the experience is mainly inspired by the experience Media of commercial street.The experience Media of space environment is composed of traffic organization,spatial sequence,spatial scale and spatial interface,and different experience media bring different experience feelings to users.First,this paper selects three kinds of cultural theme commercial blocks,namely banbian street,1912 commercial street and Xi Street in Hefei City,to analyze the differences of experience media among different commercial streets,and to summarize the impact of experience Media differences on users’ space environment experience.On this basis,through a large number of questionnaire and data analysis,the user’s evaluation results of the three commercial streets’ space environment experience are obtained.According to these differences evaluation and the analysis of user related behavior activities,the paper summarizes the design strategies of space environment experience media.Finally,based on the actual project,the paper tests the scientific and feasibility of the theory through the case of Baoli Qinghe song street in Fuyang,analyzes four experience Media Design Methods of its spatial environment,and provides more thinking and direction for the future exploration of the space construction of cultural theme commercial street.