Study On User Experience Based Navigation Interface Design In Beijing Metro Station

In the social environment of information networking,the construction of rail transit in China is advancing by leaps and bounds.With its high speed,high efficiency,safety and punctuality,subway plays an important role in public transportation.At present,there are many lines,jumbled station information and inconspicuous service signs in Beijing subway,so that passengers can easily lose their way in the subway station.In the new era and new stage,the simple and safe rail transit service can no longer meet the needs of passengers,and the quality of traffic travel has gradually become the focus of attention.How to guide the flow of people to find the travel information such as travel location,transfer line and loading and unloading station effectively and realize the accurate prompt of floor information in subway station is an important proposition of navigation in subway station.At the same time,the use of information network platform,so that passengers can spontaneously search for useful route information,rely on the popular Internet and mature indoor navigation and positioning technology to solve the actual travel problems encountered offline,with the help of mobile devices to efficiently solve the problem of passenger traffic is also to explore in this paper.This paper mainly analyzes the travel problems of Beijing subway users,and puts forward the solution of intelligent navigation in Beijing subway station based on the related theory of mobile interface design.At the beginning of the research,the development status of navigation products was first understood,including the maturity of indoor navigation technology,the advantages and disadvantages of product hardware carrier and the design cases of relatively mature rail transit guidance and query system on the market.In the middle of the study,based on the user experience,the design law of mobile interface and the principle of layout interface are studied as the theoretical basis of design execution.At the same time,the present situation of Beijing subway and the travel pain point of passengers are studied by field investigation,user interview and questionnaire survey.According to the basic research data and user research,the actual travel demand of Beijing subway passengers is analyzed based on the mainstream user model.In the later stage of the study,taking improving the travel experience of subway passengers as the core,combing out the product information architecture and interactive flow to meet the multi-level needs of users.And for the mainstream users of Beijing Metro designed a good user experience in the station navigation interface.Finally,through the design practice,we hope to provide valuable reference for the navigation service in the subway station.In the visual and functional aspects of the product more light and humanized,constantly close to the construction of intelligent subway,open up and innovate the service mode of intelligent subway,give the public more accurate and efficient,more intelligent and meet the personalized needs of the service experience,To achieve better,more pleasant public travel.