Research On Tourism Landscape Experience In Country Parks Based On Network Comments

With the rapid development of urban tourism industry,the concept of people’s desire to return to nature and travel patterns have undergone fundamental changes.Compared with urban parks,country parks located on the edge of urban areas have gradually developed into important carriers for tourists to get close to nature and engage in leisure and recreation activities.At present,the construction of country parks in China is still at a low level and is in a period of rapid development and improvement.Compared with foreign country parks,China’s country park-related scientific research achievements are numerous and wide-ranging,but they do not pay enough attention to the humanization of users and lack of research on tourists’ demands for experience.Therefore,it is of theoretical value and practical significance to conduct in-depth and systematic research on landscape experience in country parks.Based on experience economy theory,visual perception theory and 4E model of experience,this paper selects country parks as the research object,summarizes relevant research results at home and abroad,and summarizes tourists’ experience demands.By collecting the text and image of the network comments of Ctrip and Hornet’s Nest tourism platform as sample data,the text analysis and image analysis of the tourism landscape experience status of country parks were carried out with the help of Rost Content Mining 6 and NVivo 11.Firstly,comparative analysis is conducted on the experience perception extracted from the two methods to obtain the characteristics of country park tourism landscape experience including ecology,landscape and recreation,7 elements and 25 factors.Then,the experience is divided into three levels: theme characteristics,scene setting and experience elements.Through Content Mining 6 emotion analysis module,the factors of tourists’ negative emotions are confirmed,and the relation between these factors and the spatial change law is established to find out the contradictions and problems existing in the current country park construction.Finally,in view of the current contradictions and problems,from the theme characteristics,scene setting and experience elements three levels,according to the theme characteristics of the maintenance of nature,highlight diversity and display educational characteristics;In terms of setting the scene,that is,to create countryside recreation scenes,create multi-level functional entertainment scenes and provide basic service scenes to meet the needs;At the level of landscape elements,that is,to perfect the aesthetic elements that enrich the senses,to shape the entertainment elements that blend the scenes and to build the popular science elements that integrate education and entertainment,the strategies for optimizing tourism experience were elaborated respectively,providing constructive theoretical reference for the development and construction of tourism landscape experience in country parks.