Commercial Ice Rink And Surrounding Space In Shopping Center Based On User Persona

With the approaching of the Winter Olympic Games and the continuous improvement of national consumption level,ice sports industry in China has been developing rapidly,and the people’s cognition and participation in ice sports have been improving constantly.Comparing to the independent ice sports venues,the commercial ice rink located in shopping center,relying on its environmental advantages of high complexity in function and space,provides customers with rich consumption experience,and plays an important role in the ice sports venues.As the sub-anchor store in the shopping center,the design of commercial ice rink is closely related to the shopping center and surrounding space,which has unique research value.This paper takes the commercial ice rink and surrounding space in the shopping center as the research object,with the method of user persona as the starting point.Firstly,it investigates and analyzes the characteristics,development process,significance,spatial layout and multiple stakeholders in the project of the commercial ice rink in the shopping center under the background of experience economy development,and expatiates the definition and connotation of user and the commercial ice rink and surrounding space in shopping center.Based on the user reviews and related user data of nine typical commercial ice rinks in shopping centers in Beijing published by Dianping platform,single specific user persona,composite label user persona and group user persona are established step by step,to mine the influencing factors of ice rink experience.By clustering algorithm and text mining technology,the study constructs system of the influencing factors of experience of commercial ice rink which consists of 7 dimensions including spatial pattern,value pursuit,spatial quality,spatial form,space of shopping center,management and operation,environmental art design and 39 sub items.The study explores the general rules and differences of user experience influencing factors of different types of commercial ice rinks,and analyzes the connotation of material elements and non-material elements.Focusing on the content of commercial ice rink and surrounding space in shopping center,analyzing the influencing factors of experience from four space levels of ice rink layout,surrounding space of ice rink,external space,infield,the study explores the rule of user behavior patterns and the scenarios of ice rinks,and analyzes the problems existing in commercial ice rinks in shopping centers.Finally,based on the user requirement and user behaviors,the study comes up with design strategies of surrounding space of ice rink,external space and infield.As the essential of architectural research,functional space is the spatial expression of users’ need.Introducing the user persona method into the design of commercial ice rinks and surrounding space of shopping centers,integrated with the traditional field research method,the study applies environment-behavior theory,environmental psychology theory and theory related to sports science.With five main aspects of research results,the research is composed of 5 parts: introduction,analysis of the characteristics of commercial ice rink in shopping center,construction of user persona based on online review data,analysis of user behavior scenarios in commercial ice rink and surrounding space and design strategies of commercial ice rink.Improving the space quality of commercial ice rinks with user orientation can stimulate the space vitality of commercial ice rinks,so as to bring better benefits for shopping centers.This paper is expected to play a positive role in promoting the development of ice sports,and be of positive reference significance and reference value for the design of commercial sports venues.